Committee Quote by David Ogilvy
““committees can criticize, but they cannot create.””
About This Quote
Source Book: Ogilvy on Advertising, 1983
Criticism is easy; creation requires effort and originality.
In simple terms: Criticizing is easy, creating is hard.
Focus on building, not just judging.
Themes
Mood
Type
When to use this quote
- marketing campaigns
- product development
- policy making
- team projects
Key Concepts
Questions to Reflect On
- How can criticism be turned into creation?
- What prevents teams from creating?
Critics can also inspire improvement if constructive.