Advertising Quote by David Ogilvy
“Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run like hell if a salesman came to your door and began singing at you. Why do it in advertising?”
About This Quote
Source Advertising: Unknown campaign, null
Jingles are less persuasive than spoken word; singing in sales feels intrusive and may backfire.
In simple terms: Spoken words persuade better than jingles.
Key Takeaway
Prefer clear, spoken messaging in ads.
Themes
advertising
persuasion
communication
Mood
analytical
skeptical
Type
practical
critical
When to use this quote
- advertising copy
- sales pitches
- radio ads
Key Concepts
marketing psychology
consumer behavior
Questions to Reflect On
- When can a jingle enhance a brand?
- What makes a spoken message compelling?
A Different Perspective
Some audiences may enjoy jingles, making them effective in certain contexts.
