Competitors Quote by David Ogilvy
“Study the methods of your competitors and do the exact opposite.”
About This Quote
Source Book: Ogilvy on Advertising, 1983
Studying competitors and then doing the opposite can create unique, effective strategies.
In simple terms: Do the opposite of rivals for impact.
Differentiate by contrast.
Themes
Mood
Type
When to use this quote
- Product launch
- branding
- market entry
- advertising campaigns
Key Concepts
Questions to Reflect On
- When is contrast beneficial?
- How to balance imitation and innovation?
Opposite may not suit all markets.