Basically Quote by Jamais Cascio
“Trying to do what your competitors are doing but basically a little bit better is probably not going to be the winning strategy. The problem is finding what your competitors wouldnt even consider doing.”
About This Quote
Source Interview: Technology Futures, date unknown
Winning requires innovation beyond incremental improvements; true advantage lies in unconventional ideas.
In simple terms: Think beyond competitors.
Seek radical differentiation.
Themes
Mood
Type
When to use this quote
- product development
- market entry
- business planning
Key Concepts
Questions to Reflect On
- What ideas are competitors ignoring?
- How can you foster unconventional thinking?
Focusing on small improvements may miss breakthrough opportunities.