““Research your competition enough to learn from them but not so much to be intimidated by them. If you can look at what they do without stressing yourself out, you can: determine the industry standard (generally accepted criteria) for your particular type of business, discover best practices (a best method for accomplishing something) in your specific industry, get a baseline idea for pricing, learn from their mistakes without making them yourself, and appreciate what they do well and incorporate that into your own business.””