Allow Quote by Audrey MacLean
“You need to understand the market, know how you can differentiate yourself in it, and grasp the price and the functional differentiation competitive points that are going to allow you to be disruptive.”
About This Quote
Understanding market differentiation and pricing is essential for disruptive innovation.
In simple terms: Know market and differentiate.
Study competitors, define unique value.
Themes
Mood
Type
When to use this quote
- startup pitch
- product launch
- business plan
- consulting
Key Concepts
Questions to Reflect On
- What makes a product disruptive?
- How to identify functional differentiation?
Complex for novices.