Best investment Quote by William J. Bernstein
“You have to understand what market history looks like. What market history tells you is that the very, very best investments are made when things look the worst.”
About This Quote
Source Book: The Birth of Plenty, 1997
Market cycles show that the greatest returns come when assets are undervalued and fear dominates, so the best investments are made during downturns.
In simple terms: Buy low, sell high.
Invest when markets are fearful.
Themes
Mood
Type
When to use this quote
- stock market downturns
- real estate crashes
- economic recessions
- portfolio rebalancing
Key Concepts
Questions to Reflect On
- What indicators tell you a market is at its worst?
- How can you manage fear when investing in a crash?
Requires patience and risk tolerance; not all downturns guarantee recovery.