Quote by David Ogilvy

“The essence of marketing is narrowing the focus. You become stronger when you reduce the scope of your operations. You can’t stand for something…

— Al Ries, Jack Trout

“Selling is simply having a discussion, where the goal is to discern how you can best serve the prospect.”

— Rob Liano

The marketplace measurement in politics is something called an election. It's a pretty good barometer - it's transparent, it's numerical, it's objective. It gives…

— Tim Pawlenty

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big…

— David Ogilvy

“Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many executives.”

— David Ogilvy

“If you can’t defend your price by demonstrating the economic impact of your solutions, then you are destined to compete on price.”

— Bob Rickert

The success of an entire advertising campaign may stand or fall on what is said in the headlines of the individual advertisements.

— John Caples

“It will be hard to dispel the myth that spending big money on advertising is the path to electoral victory, but we do know…

— Becky Bond

“Too many businesses compete on price when they should be competing on value.”

— John Morgan

“Sooner or later the market will do what it has to do to prove the majority wrong. And:”

— Anonymous

We have to talk about the way we finance campaigns.

— Dick Durbin

The key to running a campaign on the cheap is to avoid spending money on anything other than projecting a message.

— Dick Morris