Ass Quote by David Ogilvy
“Never use jargon words like 'reconceptualize', 'demassification', 'attitudinally', 'judgmentally'. They are hallmarks of a pretentious ass.”
About This Quote
Source Book: Ogilvy on Advertising, 1983
Overusing complex jargon creates pretentiousness and alienates audiences; clear language builds trust and effectiveness.
In simple terms: Fancy words can sound pretentious; use plain language.
Key Takeaway
Speak clearly to connect with people.
Themes
communication
clarity
authenticity
marketing
Mood
critical
educational
Type
business
writing.
When to use this quote
- advertising copy
- business presentations
- educational material
- public speaking
Key Concepts
linguistics
branding
consumer psychology
Questions to Reflect On
- When is technical language necessary?
- How can you balance clarity with precision?
A Different Perspective
Simplicity may oversimplify nuanced ideas, risking loss of depth.
