Ass Quote by David Ogilvy

Every word is a preconceived judgment.

— Friedrich Nietzsche

One must be careful with words. Words turn probabilities into facts and by sheer force of definition translate tendencies into habits.

— Fay Weldon

People say jargon is a bad thing, but it's really a shortcut vocabulary professionals use to understand one another.

— Erin McKean

My vocabulary is vast and expert, and I don't think I overuse any word.

— Miriam Margolyes

Aim for brevity while avoiding jargon.

— Edsger Dijkstra

Words are inaccurate pointers to reality and should by no means be trusted.

— Frederick Lenz

To find a new word that is accurate and different, you have to be alert for it.

— Mary Oliver

Incomprehensible jargon is the hallmark of a profession.

— Kingman Brewster, Jr

Our business is infested with idiots who try to impress by using pretentious jargon.

— David Ogilvy

... ideals, standards, aspirations,--those are chameleon words, and take color from their speakers,--often false tints. A scholarly man of my acquaintance once told me…

— Carolyn Wells

The words that come direct from the people are the greatest.If you substitute one out of your own vocabulary, it disappears before your eyes.

— Dorothea Lange

Familiarity confounds all traits of distinction; interest and prejudice take away the power of judging.

— William Hazlitt