Choice Quote by B. Joseph Pine II

“Customers rarely know what they want until they don't get it.”

— William Vaughn

“What you want doesn’t matter. Great businesses are built on what the customer wants and needs.”

— Joseph C. Kunz Jr

“Go after what customers want, and they will want you.”

— Pawan Mishra

“cannot avoid the temptation of wondering whether there is any other industry in this country which seeks to presume so completely to give the…

— Jeannette Walls

“We can try to avoid making choices by doing nothing, buy even that is a choice.”

— Gary Collins

When companies try to guess what consumers want, they essentially make the choice for consumers.

— Sheena Iyengar

“Customers are people. They lead lives. They have kids, they eat too much, they don’t sleep well, they phone in sick, they get bored,…

— Alistair Croll

We must learn what customers really want, not what they say they want or what we think they should want.

— Eric Ries

“None of that data, however, actually tells you why customers make the choices that they do.”

— Clayton M. Christensen

“Sometimes the best way to find out what we want is to choose what we do not want.”

— Félix J. Palma

“Some people say, “Give the customers what they want.” But that’s not my approach. Our job is to figure out what they’re going to…

— Walter Isaacson

“market transactions do not necessarily provide people with what they want; they provide people with what they think they want.”

— Eduardo Porter