Quote by Jeannette Walls

Is there any other industry [than the press] in this country which seeks to presume so completely to give the customer what he does…

— Rupert Murdoch

“Fundamentally, customers do not want choice; they just want exactly what they want.”

— B. Joseph Pine II

“If you don’t know why you’d buy from you, neither will your customers.”

— Frank Sonnenberg

“What you want doesn’t matter. Great businesses are built on what the customer wants and needs.”

— Joseph C. Kunz Jr

“Customers are people. They lead lives. They have kids, they eat too much, they don’t sleep well, they phone in sick, they get bored,…

— Alistair Croll

“Go after what customers want, and they will want you.”

— Pawan Mishra

“If you don't keep giving customers reasons to buy from you, they won't”

— Sergio Zyman

“Customers rarely know what they want until they don't get it.”

— William Vaughn

“market transactions do not necessarily provide people with what they want; they provide people with what they think they want.”

— Eduardo Porter

“Consumers are not loyal to cheap commodities. They crave the unique, the remarkable, and the human.”

— Seth Godin

“Beware of people who tell you it can't be done. They want to remain on the market alone”

— Bangambiki Habyarimana

“I am a great customer. I’m not a loyal customer, but that’s what makes me great—my willingness to shop other brands for better buys.”

— Jarod Kintz