Customer Quote by Sara Blakely
“I'm obsessed with the customer. I am the customer. I really don't think you can go wrong if you don't take your eye off of that. Serving the customer. How does she feel? I feel like the fashion industry has cared a lot about how we look but not about how we feel.”
About This Quote
Source Interview: Forbes, 2018
She treats customers as the ultimate reference point, believing that understanding their feelings is as crucial as meeting their visual expectations.
In simple terms: Customer focus drives product success.
Key Takeaway
Empathize with customers to innovate.
Themes
customer obsession
empathy
product design
fashion industry
Mood
practical
insightful
Type
business
creative
When to use this quote
- product development
- fashion retail
- branding
- customer service
Key Concepts
user experience
emotional design
market research
Questions to Reflect On
- How can you balance customer needs with innovative design?
- What methods reveal customers' emotional responses?
A Different Perspective
May ignore broader market trends beyond immediate customer feedback.
![“Is there any other industry [than the press] in this country which seeks to presume so completely to give the customer what he does not want?” quote by Rupert Murdoch](https://sms4smile.com/quotes/img-quotes/a97/rupert-murdoch-2885_country_is-there-any-other-industry-than-the-pre_2819846.jpg)
