“1. What is our mission? 2. Who is our customer? 3. What does the customer value? 4. What are our results? 5. What is our plan?2” — Peter F. Drucker Copy Share Image
Everybody is looking at their base business and saying, "What else is it? Sure, we do this, but while we're doing that,… — Ken Moelis Copy Share Image
“The best way to identify and define your target market is to imagine your ideal customer. That’s right. I want you to… — Christy Wright Copy Share Image
I'm obsessed with the customer. I am the customer. I really don't think you can go wrong if you don't take your… — Sara Blakely Copy Share Image
“cannot avoid the temptation of wondering whether there is any other industry in this country which seeks to presume so completely to… — Jeannette Walls Copy Share Image
Is there any other industry [than the press] in this country which seeks to presume so completely to give the customer what… — Rupert Murdoch Copy Share Image