We either put out 6 different flavors of jam or 24 different flavors of jam and we looked at 2 things. First,… — Sheena Iyengar Copy Share Image
The first thing we looked at, in what case were people more likely to be attracted to the jar or jam, so… — Sheena Iyengar Copy Share Image
About 60% of the people stopped when we had 24 jams on display and then at the times when we had 6… — Sheena Iyengar Copy Share Image
People were actually 6 times more likely to buy a jar of jam if they had encountered 6 than if they encountered… — Sheena Iyengar Copy Share Image
In fact, even in that store Draeger's they had 348 different kinds of jam actually in the jam aisle. And what we… — Sheena Iyengar Copy Share Image
What we found was that of the people who stopped when there were 24 different flavors of jam out on display only… — Sheena Iyengar Copy Share Image
Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that… — Sheena Iyengar Copy Share Image
“move. For one thing, you’re going to start paying more attention. Yes, perhaps you’ll sometimes have a crazed, wild-eyed look, but that’s a price… — Sheena Iyengar Copy Share Image
What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live… — Sheena Iyengar Copy Share Image
You know, you take a little infant and you turn on the music mobile on their crib and you find that if you give… — Sheena Iyengar Copy Share Image
I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi… — Sheena Iyengar Copy Share Image
The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was unrelated to… — Sheena Iyengar Copy Share Image
Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item. — Sheena Iyengar Copy Share Image
The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves… — Sheena Iyengar Copy Share Image
The key to getting the most from choice is to be choosy about choosing. — Sheena Iyengar Copy Share Image
I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store… — Sheena Iyengar Copy Share Image
Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing. — Sheena Iyengar Copy Share Image
