Cases Quote by Sheena Iyengar

About 60% of the people stopped when we had 24 jams on display and then at the times when we had 6 different flavors…

— Sheena Iyengar

What we found was that of the people who stopped when there were 24 different flavors of jam out on display only 3% of…

— Sheena Iyengar

The first thing we looked at, in what case were people more likely to be attracted to the jar or jam, so in which…

— Sheena Iyengar

“A classic study by Columbia’s Sheena Iyengar and Mark Lepper monitored the behavior of consumers in a grocery store. One day, the store set…

— Chip Heath

Like its breakfast companion Marmite, jam seems to divide the crowds. In many of its mass-produced guises, it seems barely acquainted with the fruit…

— Rachel Khoo

I saw something in the store the other day that I don't understand: that peanut butter and jelly in the same jar. Is there…

— Brian Regan

Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item.

— Sheena Iyengar

I thought I'd go to a craft fair, and there would be a jar of jellybeans there - "Guess how many jellybeans are in…

— Mitch Hedberg

Delicious strawberry jam. That's right kids, people are made of jam.

— Morgan Webb

I make jam, and oh my God, it is so delicious.

— Kate Moss

I can always guess how many jelly beans are in a jelly bean jar, even if I'm wrong. -Brick Tamland

— Anchorman 2

“There's something very comforting about the ritual of jam-making. It speaks of cellars filled with preserves; of neat rows of jars on pantry shelves.…

— Joanne Harris