We either put out 6 different flavors of jam or 24 different flavors of jam and we looked at 2 things. First,… — Sheena Iyengar Copy Share Image
About 60% of the people stopped when we had 24 jams on display and then at the times when we had 6… — Sheena Iyengar Copy Share Image
What we found was that of the people who stopped when there were 24 different flavors of jam out on display only… — Sheena Iyengar Copy Share Image