Cases Quote by Sheena Iyengar

“The first thing we looked at, in what case were people more likely to be attracted to the jar or jam, so in which case are people more likely to stop when they saw the display of jams and what we found was that more people stopped when there were 24 jams.” quote by Sheena Iyengar — Download Open image

“The first thing we looked at, in what case were people more likely to be attracted to the jar or jam, so in which case are people more likely to stop when they saw the display of jams and what we found was that more people stopped when there were 24 jams.”

Sheena Iyengar

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Cases Display Firsts Found Jam Jars People Saws

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