Challenges Quote by Sheena Iyengar
““We do the same thing in our own lives, embracing information that supports what we already prefer or vindicates choices we previously made. After all, it feels better to justify our opinions rather than challenge them, to contemplate only the pros and relegate the cons to the back of our minds. However, if we want to make the most of choice, we have to be willing to make ourselves uncomfortable. The question is, if we are willing, how exactly do we go about fortifying ourselves against these biases?””
About This Quote
Source Book: “The Art of Choosing” (2010)
People favor information that confirms existing beliefs; confronting bias requires discomfort and deliberate effort.
In simple terms: We seek confirming info; challenge bias by embracing discomfort.
Key Takeaway
Seek opposing views to grow.
Themes
cognition
bias
decision making
Mood
thoughtful
analytical
Type
philosophical
inspirational
When to use this quote
- political debate
- personal decisions
- marketing strategies
Key Concepts
confirmation bias
psychological comfort
Questions to Reflect On
- What biases affect your daily choices?
- How can you create space for discomfort?
A Different Perspective
Comfort can dominate rational choice.
