Anything Quote by Sheena Iyengar

When you give people too many choices it makes them hesitate and not buy stuff.

— Guy Kawasaki

When people have too many choices, they make bad choices.

— Thom Browne

“When the options are few, we can be happy with what we choose since we are confident that it is the best possible choice…

— Sheena Iyengar

People aren't able to make decisions anymore because there's too many choices within that decision.

— Giancarlo Esposito

It's all about being flexible, and avoiding choices whenever possible. Choices suck, they are inherently limiting.

— Craig Armstrong

“In his 2004 book The Paradox of Choice: Why More Is Less, psychologist Barry Schwartz makes the case that when one is given more…

— Chris Fussell

“More troubling is that when faced with an array of complex options,” the article says, “consumers tend to throw reason out the window and…

— Michael Ruhlman

There are times when the presence of more choices can make us choose things that are not good for us. For me the clearest…

— Sheena Iyengar

“In fact, most minds can choose effectively between only three to five options. If we’re faced with more than that, our ability to make…

— Bill Burnett

Choices are our choices so I am not taking away anyone's personal choice, but we run into difficulty when we're having choices made for…

— Robert Moss

“Fundamentally, customers do not want choice; they just want exactly what they want.”

— B. Joseph Pine II

“the paradox of choice.” Most people don’t want more options; they just want what they want. When overwhelmed by choice, we tend to fall…

— Tim Brown