What is freedom? Freedom is the right to choose: the right to create for oneself the alternatives of choice. Without the possibility… — Sheena Iyengar Copy Share Image
There is a different attitude about, you know, how much differentiation there needs to be between our options and how many choices… — Sheena Iyengar Copy Share Image
I do think that there are cultural differences in the extent to which we value having more and more choice. — Sheena Iyengar Copy Share Image
It's always a thrilling experience to go into a place that offers you a lot of choice. You know it's like it… — Sheena Iyengar Copy Share Image
People were actually 6 times more likely to buy a jar of jam if they had encountered 6 than if they encountered… — Sheena Iyengar Copy Share Image
A chess master can keep track of more choices than the number of stars in the galaxy within an instant, but these… — Sheena Iyengar Copy Share Image
I mean it wasn't that they sat around thinking oh gosh I needed more choices in my grocery stores the way I… — Sheena Iyengar Copy Share Image
In reality, many choices are between things that are not that much different. The value of choice depends on our ability to… — Sheena Iyengar Copy Share Image
This is at a time when you know most of us drank tap water, so I used to go to this store… — Sheena Iyengar Copy Share Image
I mean we know that some choice makes you better off than no choice. Now do we get better off if we… — Sheena Iyengar Copy Share Image
People don't put as much of an emphasis in expanding their choices, so that, you know, one of the things that I… — Sheena Iyengar Copy Share Image
Too many choices can overwhelm us and cause us to not choose at all. For businesses, this means that if they offer… — Sheena Iyengar Copy Share Image
You know, whether it be humans or animals. So even humans - before we can speak or we can understand a baby's… — Sheena Iyengar Copy Share Image
When I do have choice I try to be very picky about... or shall I say choosey about when I choose. I… — Sheena Iyengar Copy Share Image
You know give me choices that are truly different from one another, otherwise they don't regard them as meaningful choices. — Sheena Iyengar Copy Share Image
“The saying goes that history repeats itself; personal histories do the same. We can gather the lessons of others’ lives through observation,… — Sheena Iyengar Copy Share Image
When we speak of choice, what we mean is the ability to exercise control over ourselves and our environment. In order to… — Sheena Iyengar Copy Share Image
In fact, even in that store Draeger's they had 348 different kinds of jam actually in the jam aisle. And what we… — Sheena Iyengar Copy Share Image
I don't know if I approach choice any differently than the sighted people do, but what I am very cognizant of is… — Sheena Iyengar Copy Share Image
Choice is the only tool we have that enables us to go from who we are today to who we want to… — Sheena Iyengar Copy Share Image
We have the ability to create choice by altering our interpretations of the world. — Sheena Iyengar Copy Share Image
[Americans] think that choice, as seen through the American lens, best fulfills an innate and universal desire for choice in all humans.… — Sheena Iyengar Copy Share Image
I pick what are my priorities and I limit those priorities to less than five in my life and really in those… — Sheena Iyengar Copy Share Image
In order to 'hold fast' to something, one must allow oneself to be held to something. That commitment may be one of… — Sheena Iyengar Copy Share Image
Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that… — Sheena Iyengar Copy Share Image
“move. For one thing, you’re going to start paying more attention. Yes, perhaps you’ll sometimes have a crazed, wild-eyed look, but that’s a price… — Sheena Iyengar Copy Share Image
What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live… — Sheena Iyengar Copy Share Image
You know, you take a little infant and you turn on the music mobile on their crib and you find that if you give… — Sheena Iyengar Copy Share Image
I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi… — Sheena Iyengar Copy Share Image
The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was unrelated to… — Sheena Iyengar Copy Share Image
Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item. — Sheena Iyengar Copy Share Image
The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves… — Sheena Iyengar Copy Share Image
The key to getting the most from choice is to be choosy about choosing. — Sheena Iyengar Copy Share Image
I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store… — Sheena Iyengar Copy Share Image
Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing. — Sheena Iyengar Copy Share Image
![“[Americans] think that choice, as seen through the American lens,…” quote by Sheena Iyengar](https://sms4smile.com/quotes/img-quotes/06a/sheena-iyengar-2596_assumption_americans-think-that-choice-as-seen-thro_2472086.jpg)
