When companies try to guess what consumers want, they essentially make the choice for consumers. — Sheena Iyengar Copy Share Image
Now to what...? How we teach people to make choices and the things they're going to make choices over - that is… — Sheena Iyengar Copy Share Image
Are you going to be able to shave your legs? Are you going to be able to get married? So it was… — Sheena Iyengar Copy Share Image
I think I was always informally thinking about choice from when I was a very young child because I was born to… — Sheena Iyengar Copy Share Image
Being a Sikh meant having to do what Mom and Dad said, and going to temple, and Mom and Dad choosing who… — Sheena Iyengar Copy Share Image
“We do the same thing in our own lives, embracing information that supports what we already prefer or vindicates choices we previously… — Sheena Iyengar Copy Share Image
There are times when the presence of more choices can make us choose things that are not good for us. For me… — Sheena Iyengar Copy Share Image
So most of the time when we are confronted by more, rather than a few, choices we're often novices and so we… — Sheena Iyengar Copy Share Image
Choice is more than picking 'x' over 'y.' It is a responsibility to separate the meaningful and the uplifting from the trivial… — Sheena Iyengar Copy Share Image
The typical American reports making about 70 [choices] in a typical day. — Sheena Iyengar Copy Share Image
Then, the other thing that affected my interest in choices growing up was the fact that I was going blind and that meant that… — Sheena Iyengar Copy Share Image
“move. For one thing, you’re going to start paying more attention. Yes, perhaps you’ll sometimes have a crazed, wild-eyed look, but that’s a price… — Sheena Iyengar Copy Share Image
What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live… — Sheena Iyengar Copy Share Image
You know, you take a little infant and you turn on the music mobile on their crib and you find that if you give… — Sheena Iyengar Copy Share Image
I went home and they seemed... my parents seemed normal. They didn't seem to feel like somehow they had been victims of some Nazi… — Sheena Iyengar Copy Share Image
The less control people had over their work, the higher their blood pressure during work hours. Moreover, blood pressure at home was unrelated to… — Sheena Iyengar Copy Share Image
Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item. — Sheena Iyengar Copy Share Image
The quality of health care continues to improve, and people are living longer, but these developments mean that we're likely to eventually find ourselves… — Sheena Iyengar Copy Share Image
The key to getting the most from choice is to be choosy about choosing. — Sheena Iyengar Copy Share Image
I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store… — Sheena Iyengar Copy Share Image
Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing. — Sheena Iyengar Copy Share Image
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