Choices Quote by Sheena Iyengar

“In order to 'hold fast' to something, one must allow oneself to be held to something. That commitment may be one of the hardest things to practice in a world of so much choice.”

Sheena Iyengar

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Choices Commitment Hardest Hardest thing Hold fast May Oneself Order Practice World

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Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item.

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The key to getting the most from choice is to be choosy about choosing.

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Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing.

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Explore all 158 Sheena Iyengar quotes

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