Assets Quote by Martin Sorrell

If I were to be super critical, I would say Formula One is too tactical and not strategic enough. And that brings us back…

— Martin Sorrell

Formula One gives a platform to companies like Rolex - and that's just in media space, watching television or reading newspapers, digital or physical.…

— Martin Sorrell

[Formula One] is entertainment and it competes with other entertainments - and not with other racing formats. It competes with people's time on a…

— Martin Sorrell

Formula One isn't for me. You have to be meticulous and perfect every time.

— Travis Pastrana

Formula 1 need to have a good look at itself. As a show, I think we need to put on a better show for…

— Christian Horner

Formula 1 is a very unique, very dynamic changing world.

— George Russell

Formula One has been the backdrop of my life.

— Tamara Ecclestone

Things can change very quickly in Formula 1.

— Robert Kubica

I'm not desperate to stay in Formula One. It needs to be sensible and it needs to be the right deal.

— Nico Hulkenberg

Formula 1 will always have high and strong investment. Who can't make these investments will race in other series.

— Luca Cordero di Montezemolo

If you look at the sponsorship yields, Formula One - because it happens every year - generates more sponsorship money for a four-year cycle…

— Martin Sorrell

I think Formula One is extremely difficult, obviously, and it's the best drivers in the world so it's not easy to jump in and…

— Marcus Ericsson