Vodafone is building a digital stadium in Istanbul. It is really worth going to see that. The whole experience will change with… — Martin Sorrell Copy Share Image
If you ask what keeps me up at night, it's the pressure in the system forcing us to do all sorts of… — Martin Sorrell Copy Share Image
Technology will have moved on to an unimaginable level in ten years. — Martin Sorrell Copy Share Image
The technology is already incredible and will improve massively in the next few years. Think about what you could do. — Martin Sorrell Copy Share Image
[Formula One racing] will be very different - as the technology will be very different and that will make fans consume it… — Martin Sorrell Copy Share Image
And there are some - Bernie [Ecclestone] and others - who are embracing new technologies. When Sky UK started to broadcast there… — Martin Sorrell Copy Share Image
I'm in a business where there's complete anarchy. You can't control it - you can only react to it. The control that people traditionally… — Martin Sorrell Copy Share Image
It doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure. — Martin Sorrell Copy Share Image
I remember that Jackie [Stewart] was the first driver wearing flameproof underwear! What it definitely was: it was much more flamboyant. But that doesn't… — Martin Sorrell Copy Share Image
In the 19th century China dominated the manufacture of porcelain. Then European factories discovered a cheaper method of making pottery of equal quality, demolishing… — Martin Sorrell Copy Share Image
F1 is a fight for people's time. There are millions of options today for how to spend it. That is probably the biggest difference… — Martin Sorrell Copy Share Image
You could think about Vietnam and at some point in time about Nigeria. And then you head to South America: Argentina, Columbia, Peru. Probably… — Martin Sorrell Copy Share Image
If you run a country and want to put it on the global map you don't have so many choices. You can get the… — Martin Sorrell Copy Share Image
If you pay 50 million for something, you probably pay another 50 to 100 million to activate it. And the more you spend, the… — Martin Sorrell Copy Share Image
F1 is exciting, its values are attractive and it could be an even better family sport. — Martin Sorrell Copy Share Image
The world is changing. And a lot of people in Formula One are starting to understand this. — Martin Sorrell Copy Share Image
I interviewed Kim Kardashian recently and had a conversation with her mother. A lot of people have various thoughts about Kim Kardashian, her mother… — Martin Sorrell Copy Share Image
That is again a romantic notion: the hero. I think people enjoy a much more levelled playing field where you have the ability for… — Martin Sorrell Copy Share Image
![“[Formula One racing] will be very different - as the technology will be very different and that will make fans consume it in a completely different way. I said before that I believe that Virtual Reality will hit it big time.” quote by Martin Sorrell](https://sms4smile.com/quotes/img-quotes/0f7/martin-sorrell-10724_believe_formula-one-racing-will-be-very-differen_2580361.jpg)
![“And there are some - Bernie [Ecclestone] and others - who are embracing new technologies. When Sky UK started to broadcast there was an argument that audience would come down because it is pay TV. But the actual quality of the production and the use of technology and the engagement of the viewer…” quote by Martin Sorrell](https://sms4smile.com/quotes/img-quotes/98d/martin-sorrell-10724_argument_and-there-are-some-bernie-ecclestone-and_3108315.jpg)
![“I remember that Jackie [Stewart] was the first driver wearing flameproof underwear! What it definitely was: it was much more flamboyant. But that doesn't really make it better in my point of view.” quote by Martin Sorrell](https://sms4smile.com/quotes/img-quotes/6e3/martin-sorrell-10724_drivers_i-remember-that-jackie-stewart-was-the-f_169510.jpg)
