Brushes Quote by Martin Sorrell
![“Bernie [Ecclestone] has not been shy to say one or two controversial things. The last person in the UK who described his product as being crap in public was one Gerald Ratner - and he was gone immediately. But not Bernie! What it tells you is that the demand for live sporting rights, the demand…” quote by Martin Sorrell](https://sms4smile.com/quotes/img-quotes/e7b/martin-sorrell-10724_brushes_bernie-ecclestone-has-not-been-shy-to-sa_1942947.jpg)
“Bernie [Ecclestone] has not been shy to say one or two controversial things. The last person in the UK who described his product as being crap in public was one Gerald Ratner - and he was gone immediately. But not Bernie! What it tells you is that the demand for live sporting rights, the demand for global or regional events, is so powerful that you brush aside some things because there aren't so many of these events.”
About This Quote
Source Interview: Financial Times, 2018
The market power of live sports makes stakeholders tolerate controversies that would otherwise be fatal.
In simple terms: Sports demand outweighs criticism.
Key Takeaway
Leverage market power wisely.
Themes
business
media
sports
controversy
Mood
critical
strategic
Type
analytical
business.
When to use this quote
- sports broadcasting
- event sponsorship
- public relations
- crisis management
Key Concepts
market dynamics
brand risk
Questions to Reflect On
- How do you balance profit with integrity?
- When should you risk reputation for profit?
A Different Perspective
Overreliance on scarcity can stifle innovation.
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![“I remember that Jackie [Stewart] was the first driver wearing flameproof underwear! What it definitely was: it was much more flamboyant. But that doesn't really make it better in my point of view.” quote by Martin Sorrell](https://sms4smile.com/quotes/img-quotes/6e3/martin-sorrell-10724_drivers_i-remember-that-jackie-stewart-was-the-f_169510.jpg)
