In the old days, you could segment happily. You could put out one message to one segment of the audience, and one… — Martin Sorrell Audience Copy Share Image
One of the reasons why they are optimistic is that there is more competition. Red Bull has become more competitive, the races… — Martin Sorrell Attractive Copy Share Image
It is always easy to criticize, as Bernie Ecclestone is somebody with extreme opinions. — Martin Sorrell Criticize Copy Share Image
If you look at the rights situation - what media companies pay - then you see that the rights prices continue to… — Martin Sorrell Company Copy Share Image
If you ask what keeps me up at night, it's the pressure in the system forcing us to do all sorts of… — Martin Sorrell Asks Copy Share Image
I recently interviewed Bernie Ecclestone in London. He had a go at women, said [Vladimir] Putin should be running Europe and so… — Martin Sorrell Enjoy Copy Share Image
What still amuses me a bit is that in F1 people see the race basically on TV screens. But I am sure… — Martin Sorrell Bits Copy Share Image
In the Ridley Scott film 'The Martian' you can do that [virtually driving car]. I have lifted off in the space craft… — Martin Sorrell Can do Copy Share Image
Formula One gives a platform to companies like Rolex - and that's just in media space, watching television or reading newspapers, digital… — Martin Sorrell Attention Copy Share Image
Virtual Reality for Formula One could be fantastic - driving the car! — Martin Sorrell Car Copy Share Image
Technology will have moved on to an unimaginable level in ten years. — Martin Sorrell Levels Copy Share Image
In that - and that is my personal view - Singapore delivers the most value, as they think about Formula One as… — Martin Sorrell And off Copy Share Image
[Formula One racing looking after Jackie Stewart in 1968] was not so intense and, yes, it was much more dangerous - what… — Martin Sorrell Dangerous Copy Share Image
[Formula One] is entertainment and it competes with other entertainments - and not with other racing formats. It competes with people's time… — Martin Sorrell Entertainment Copy Share Image
The web attacks traditional ways of doing things and elites, and this is very uncomfortable for traditional businesses to deal with. — Martin Sorrell Business Copy Share Image
That might be the old model: to get a fixed fee. You have to start to think about other models and how… — Martin Sorrell Brands Copy Share Image
Bernie [Ecclestone] has not been shy to say one or two controversial things. The last person in the UK who described his… — Martin Sorrell Brushes Copy Share Image
When I think back to 2005, the fast growth markets - what we call the fast growth markets - were probably ten… — Martin Sorrell Business Copy Share Image
In our business, except in media buying, there are few economies of scale. Client perception of creative agencies is that the bigger… — Martin Sorrell Advertising Copy Share Image
The arguments of waste are heavily overdone, because what you do is to accelerate the infrastructure that you have to build anyway,… — Martin Sorrell Accelerate Copy Share Image
“In the rain-swept afternoon my heart discovers the tragedy of autumn raining from the trees.” — Martin Sorrell Poetry Copy Share Image
I believe that Virtual Reality will hit it big time. I know that some of my colleagues disagree, but I believe in… — Martin Sorrell Believe Copy Share Image
The technology is already incredible and will improve massively in the next few years. Think about what you could do. — Martin Sorrell Incredibles Copy Share Image
Formula One does very well. It is a very interesting asset. Could it be run in a different way? Sure it could… — Martin Sorrell Assets Copy Share Image
![“[Formula One racing looking after Jackie Stewart in 1968] was…” quote by Martin Sorrell](https://sms4smile.com/quotes/img-quotes/3ea/martin-sorrell-10724_dangerous_formula-one-racing-looking-after-jackie_1705697.jpg)
![“[Formula One] is entertainment and it competes with other entertainments…” quote by Martin Sorrell](https://sms4smile.com/quotes/img-quotes/cec/martin-sorrell-10724_entertainment_formula-one-is-entertainment-and-it-comp_1823404.jpg)
![“Bernie [Ecclestone] has not been shy to say one or…” quote by Martin Sorrell](https://sms4smile.com/quotes/img-quotes/e7b/martin-sorrell-10724_brushes_bernie-ecclestone-has-not-been-shy-to-sa_1942947.jpg)
