I'm in a business where there's complete anarchy. You can't control it - you can only react to it. The control that… — Martin Sorrell Anarchy Copy Share Image
In our business, except in media buying, there are few economies of scale. Client perception of creative agencies is that the bigger… — Martin Sorrell Advertising Copy Share Image
When I think back to 2005, the fast growth markets - what we call the fast growth markets - were probably ten… — Martin Sorrell Business Copy Share Image
There is much romanticism about Formula One of the past. Today it has to be more of a family sport, not less.… — Martin Sorrell Afternoon Copy Share Image
Formula One gives a platform to companies like Rolex - and that's just in media space, watching television or reading newspapers, digital… — Martin Sorrell Attention Copy Share Image
If you are a driver of a team and have a certain set of sponsors, who is the target market for those… — Martin Sorrell Certain Copy Share Image
In fact, if you were interested in a global platform there are only three sporting events: probably the most powerful - or… — Martin Sorrell Cups Copy Share Image
If you look at the sponsorship yields, Formula One - because it happens every year - generates more sponsorship money for a… — Martin Sorrell Cycles Copy Share Image
When you have two people challenge for the same job and you keep them both and call them co-CEOs, or the whole… — Martin Sorrell Ceo Copy Share Image
In the old days, you could segment happily. You could put out one message to one segment of the audience, and one… — Martin Sorrell Audience Copy Share Image
If I were to be super critical, I would say Formula One is too tactical and not strategic enough. And that brings… — Martin Sorrell Critical Copy Share Image
In that - and that is my personal view - Singapore delivers the most value, as they think about Formula One as… — Martin Sorrell And off Copy Share Image
One of the reasons why they are optimistic is that there is more competition. Red Bull has become more competitive, the races… — Martin Sorrell Attractive Copy Share Image
Despite streaming, despite the rise of tablets and smartphones - all the implications which in theory would make linear TV less important… — Martin Sorrell Despite Copy Share Image
What you want to see [in Formula One] is a highly competitive sport - and the more equal it is the more… — Martin Sorrell Competitive Copy Share Image
[Formula One racing looking after Jackie Stewart in 1968] was not so intense and, yes, it was much more dangerous - what… — Martin Sorrell Dangerous Copy Share Image
We do things much the same way as we did 50, 60 or even 70 years ago. The answers may not be… — Martin Sorrell Answers Copy Share Image
In the 19th century China dominated the manufacture of porcelain. Then European factories discovered a cheaper method of making pottery of equal… — Martin Sorrell 19th century Copy Share Image
If you ask what keeps me up at night, it's the pressure in the system forcing us to do all sorts of… — Martin Sorrell Asks Copy Share Image
I interviewed Kim Kardashian recently and had a conversation with her mother. A lot of people have various thoughts about Kim Kardashian,… — Martin Sorrell Appeals Copy Share Image
Vodafone is building a digital stadium in Istanbul. It is really worth going to see that. The whole experience will change with… — Martin Sorrell Building Copy Share Image
In the Ridley Scott film 'The Martian' you can do that [virtually driving car]. I have lifted off in the space craft… — Martin Sorrell Can do Copy Share Image
You must not only focus on the consumer, but also on what it does to you internally - getting people aligned to… — Martin Sorrell Business Copy Share Image
If you run a country and want to put it on the global map you don't have so many choices. You can… — Martin Sorrell Choices Copy Share Image
![“In fact, if you were interested in a global platform there are only three sporting events: probably the most powerful - or equally powerful [to F1] - are the World Cup and the Olympics, and then Formula One. And there it gets interesting.” quote by Martin Sorrell](https://sms4smile.com/quotes/img-quotes/b0c/martin-sorrell-10724_cups_in-fact-if-you-were-interested-in-a-glob_1216382.jpg)
![“When you have two people challenge for the same job and you keep them both and call them co-CEOs, or the whole fiasco of a 'merger of equals'... there is no such a thing. So if there should be dreams of dual leadership, the chances of success are limited. But Bernie [Ecclestone] is still at the…” quote by Martin Sorrell](https://sms4smile.com/quotes/img-quotes/673/martin-sorrell-10724_ceo_when-you-have-two-people-challenge-for-t_1044616.jpg)
![“What you want to see [in Formula One] is a highly competitive sport - and the more equal it is the more exciting it is... the more volatile in the sense of results. If you have just one winner continuously it dulls the enthusiasm.” quote by Martin Sorrell](https://sms4smile.com/quotes/img-quotes/128/martin-sorrell-10724_competitive-sports_what-you-want-to-see-in-formula-one-is-a_1222705.jpg)
![“[Formula One racing looking after Jackie Stewart in 1968] was not so intense and, yes, it was much more dangerous - what was definitely different back then was the level of safety.” quote by Martin Sorrell](https://sms4smile.com/quotes/img-quotes/3ea/martin-sorrell-10724_dangerous_formula-one-racing-looking-after-jackie_1705697.jpg)
![“In the Ridley Scott film 'The Martian' you can do that [virtually driving car]. I have lifted off in the space craft from the surface of Mars, walked in space and looked down into deep space and got terrified, with the headphones and the goggles.” quote by Martin Sorrell](https://sms4smile.com/quotes/img-quotes/2a1/martin-sorrell-10724_can-do_in-the-ridley-scott-film-the-martian-you_1568686.jpg)
