The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship… — David Ogilvy Copy Share Image
“The easiest way to get new clients is to do good advertising. During one period of seven years, we never failed to… — David Ogilvy Copy Share Image
If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This… — David Ogilvy Copy Share Image
Why should a manufacturer bet his money, perhaps the future of his company, on your instinct? — David Ogilvy Copy Share Image
Managing an advertising agency isn't all beer and skittles. After fourteen years of it, I have come to the conclusion that the… — David Ogilvy Copy Share Image
Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't… — David Ogilvy Copy Share Image
A lot of today's campaigns are based on optimum positioning but are totally ineffective - because they are dull, or badly constructed,… — David Ogilvy Copy Share Image
I had a friend who was the King's surgeon in England. One day I asked him what makes a great surgeon. He… — David Ogilvy Copy Share Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. — David Ogilvy Copy Share Image
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers… — David Ogilvy Copy Share Image
“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and… — David Ogilvy Copy Share Image
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big… — David Ogilvy Copy Share Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if… — David Ogilvy Copy Share Image
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,… — David Ogilvy Copy Share Image
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. — David Ogilvy Copy Share Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Copy Share Image
The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay… — David Ogilvy Copy Share Image
