I had a friend who was the King's surgeon in England. One day I asked him what makes a great surgeon. He… — David Ogilvy Copy Share Image
If you have all the research, all the ground rules, all the directives, all the data - it doesn't mean the ad… — David Ogilvy Copy Share Image
On the average, five times as many people read the headline as read the body copy. When you have written your headline,… — David Ogilvy Copy Share Image
Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society. — David Ogilvy Copy Share Image
I'd like to be remembered, as a copywriter who had some big ideas. That's what the advertising business is all about. Big… — David Ogilvy Copy Share Image
The more informative your advertising, the more persuasive it will be. — David Ogilvy Copy Share Image
There is one category of advertising which is totally uncontrolled and flagrantly dishonest: the television commercials for candidates in Presidential elections. — David Ogilvy Copy Share Image
Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but… — David Ogilvy Copy Share Image
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. — David Ogilvy Copy Share Image
I can't stand callow amateurs who aren't sufficiently interested in the craft of advertising to assume the posture of students. — David Ogilvy Copy Share Image
Consumers still buy products whose advertising promises them value for money, beauty, nutrition, relief from suffering, social status and so on. — David Ogilvy Copy Share Image
I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement,… — David Ogilvy Copy Share Image
The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For… — David Ogilvy Copy Share Image
Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing… — David Ogilvy Copy Share Image
The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising,… — David Ogilvy Copy Share Image
Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone.… — David Ogilvy Copy Share Image
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest. — David Ogilvy Copy Share Image
Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't… — David Ogilvy Copy Share Image
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the… — David Ogilvy Copy Share Image
Nobody has ever built a brand by imitating somebody else's advertising. — David Ogilvy Copy Share Image
You aren't advertising to a standing army; you are advertising to a moving parade. Three million consumers get married every year. The… — David Ogilvy Copy Share Image
I know of a brewer who sells more of his beer to the people who never see his advertising than to the… — David Ogilvy Copy Share Image
The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship… — David Ogilvy Copy Share Image
I figure that my staff will be less reluctant to work overtime if I work longer hours than they do. — David Ogilvy Copy Share Image
In most agencies, account executives outnumber the copywriters two to one. If you were a dairy farmer, would you employ twice as many milkers… — David Ogilvy Copy Share Image
“Your alcoholics may include some of your brightest stars. The problem is to identify them, protected as they always are by their secretaries and… — David Ogilvy Copy Share Image
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big… — David Ogilvy Copy Share Image
Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if… — David Ogilvy Copy Share Image
Once upon a time I was riding on the top of a First Avenue bus, when I heard a mythical housewife say to another,… — David Ogilvy Copy Share Image
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. — David Ogilvy Copy Share Image
Consumers don't think how they feel. They don't say what they think and they don't do what they say. — David Ogilvy Copy Share Image
The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay… — David Ogilvy Copy Share Image
