Consumerism Quote by Frans van Houten
“Having a consumer brand helps us a lot. We will see more ambulatory care, and there will be a lot of new ways to deliver healthcare... and that means consumerism is going to play a bigger role.”
About This Quote
Source Speech: Healthcare Innovation Forum, 2023
Consumer branding will drive new models of ambulatory care and broader healthcare delivery.
In simple terms: Consumer brands reshape healthcare delivery.
Leverage brand power to expand services.
Themes
Mood
Type
When to use this quote
- clinic expansion
- telehealth platforms
- pharmacy retail
- direct‑to‑patient services
Key Concepts
Questions to Reflect On
- How can brands ensure equitable care?
- What risks arise when profit drives health services?
Brand influence may not address systemic access inequities.