Skip to content

Consumerism Quote by Frans van Houten

“Having a consumer brand helps us a lot. We will see more ambulatory care, and there will be a lot of new ways to deliver healthcare... and that means consumerism is going to play a bigger role.” quote by Frans van Houten
Download Open image
“Having a consumer brand helps us a lot. We will see more ambulatory care, and there will be a lot of new ways to deliver healthcare... and that means consumerism is going to play a bigger role.”

Frans van Houten

About This Quote

Source Speech: Healthcare Innovation Forum, 2023

Consumer branding will drive new models of ambulatory care and broader healthcare delivery.

In simple terms: Consumer brands reshape healthcare delivery.

Key Takeaway

Leverage brand power to expand services.

Themes

healthcare consumerism innovation

Mood

optimistic strategic

Type

strategic visionary

When to use this quote

  • clinic expansion
  • telehealth platforms
  • pharmacy retail
  • direct‑to‑patient services

Key Concepts

brand strategy patient experience service design

Questions to Reflect On

  • How can brands ensure equitable care?
  • What risks arise when profit drives health services?
A Different Perspective

Brand influence may not address systemic access inequities.

3.6 out of 5 (4 ratings)

More by Frans van Houten

Explore all 91 Frans van Houten quotes

More Consumerism quotes

Browse all 628 Consumerism quotes