Business Quote by Frans van Houten
“Even though we live in a fast-changing world with short term-ism all around, it requires years of determination to transform a company and structurally reap the rewards. Innovation companies need to set their sights on solving unmet needs - but this approach requires focus and long-term tenacity.”
About This Quote
Long‑term commitment and focus are essential to transform a company and meet unmet needs, despite short‑term pressures.
In simple terms: Transforming a company needs years of focus and perseverance.
Commit to lasting change and solve real problems.
Themes
Mood
Type
When to use this quote
- corporate restructuring
- product development
- industry disruption
Key Concepts
Questions to Reflect On
- How can leaders resist short‑term pressures?
- What strategies sustain focus over years?
Short‑termism can derail deep change.