Become Quote by Frans van Houten
“The conventional way of selling products out of the catalogue no longer works; the relationship needs to become more sticky.”
About This Quote
Source Business Speech: Retail Strategy Presentation, 2022
Traditional catalog sales are outdated; businesses must foster deeper, ongoing relationships with customers to remain competitive.
In simple terms: Old sales methods fail; need lasting customer bonds.
Key Takeaway
Build loyalty through engagement.
Themes
marketing
customer relations
innovation
Mood
strategic
forward-looking
Type
analytical
inspirational
When to use this quote
- product launch
- brand building
- customer service training
Key Concepts
relationship marketing
customer retention
digital transformation
Questions to Reflect On
- How can companies balance loyalty programs with product excellence?
- What metrics best measure relationship stickiness?
A Different Perspective
Overemphasis on loyalty can neglect product quality.
