Fashion Quote by Iain Hollingshead
““You are advertising leather shoes in a deal of buy one, get one free. What has happened to the old-fashioned way of selling them in pairs? Kit Carson Budleigh Salterton, Devon””
About This Quote
Source Article: The Guardian, 2023
Traditional paired sales are replaced by buy‑one‑get‑one offers, reflecting shifting consumer expectations.
In simple terms: Marketing shifts from pairs to BOGO deals.
Key Takeaway
Adapt strategies to new buying habits.
Themes
marketing
consumer behavior
economics
Mood
critical
contemplative
Type
advertising
business
When to use this quote
- e‑commerce
- store promotions
- brand loyalty
- inventory management
Key Concepts
retail strategy
pricing models
Questions to Reflect On
- Why do you prefer BOGO over traditional bundles?
- How does this affect brand perception?
A Different Perspective
Some consumers may perceive BOGO as lower quality or gimmick.
