“The capitalist and consumerist ethics are two sides of the same coin, a merger of two commandments. The supreme commandment of the rich is ‘Invest!’ The supreme commandment of the rest of us is ‘Buy!’ The capitalist–consumerist ethic is revolutionary… — Yuval Noah Harari Copy Share Image
“Consumerism tells us that in order to be happy we must consume as many products and services as possible. If we feel that something is missing or not quite right, then we probably need to buy a product (a car,… — Yuval Noah Harari Copy Share Image
“For similar reasons, archaic humans did not initiate any revolutions. As far as we can tell, changes in social patterns, the invention of new… — Yuval Noah Harari Copy Share Image
“Today the main source of wealth is knowledge. And whereas you can conquer oil fields through war, you cannot acquire knowledge that way.” — Yuval Noah Harari Copy Share Image
“How do you cause people to believe in an imagined order such as Christianity, democracy or capitalism? First, you never admit that the order… — Yuval Noah Harari Copy Share Image
I think the basic thing that happened is we have lost our story. Humans think in stories, and we try to make sense of… — Yuval Noah Harari Copy Share Image
“Whereas chimpanzees spend five hours a day chewing raw food, a single hour suffices for people eating cooked food. The advent of cooking enabled… — Yuval Noah Harari Copy Share Image
“Whereas liberalism merged with the milder versions of nationalism to protect the unique experiences of each human community, evolutionary humanists such as Hitler identified… — Yuval Noah Harari Copy Share Image
“Corporations, money and nations exist only in our imagination. We invented them to serve us; why do we find ourselves sacrificing our lives in… — Yuval Noah Harari Copy Share Image
“Small children in affluent societies often dislike showering, and it takes them years of education and parental discipline to adopt this supposedly attractive custom.… — Yuval Noah Harari Copy Share Image
“Ever more scholars see cultures as a kind of mental infection or parasite, with humans as its unwitting host. Organic parasites, such as viruses,… — Yuval Noah Harari Copy Share Image
“Soviet Communism was a fanatical and missionary religion. A devout Communist could not be a Christian or a Buddhist, and was expected to spread… — Yuval Noah Harari Copy Share Image
“Whereas religion asks us to believe in something, money asks us to believe that other people believe in something” — Yuval Noah Harari Copy Share Image
