First step Quote by Nir Eyal
““But external triggers are only the first step. The ultimate goal of all external triggers is to propel users into and through the Hook Model so that, after successive cycles, they do not need further prompting from external triggers. When users form habits, they are cued by a different kind of trigger: internal triggers.””
About This Quote
Source Book: Hooked, 2014
External cues start habit loops, but lasting habits need internal cues that arise from personal desire.
In simple terms: External triggers start habits; internal triggers sustain them.
Key Takeaway
Cultivate internal motivations.
Themes
habits
motivation
behavior
design
Mood
motivational
analytical
Type
psychological
practical
When to use this quote
- product design
- personal habit building
- marketing
- education
Key Concepts
psychology
habit formation
user experience
Questions to Reflect On
- What internal desire can you link to your goal?
- How can you make an external cue become internal?
A Different Perspective
Internal triggers are harder to create than external ones.
![“1. Trigger A trigger is the actuator of behavior — the spark plug in the engine. Triggers come in two types: external and internal.[viii] Habit-forming products start by alerting users with external triggers like an email, a website link, or the app icon on a phone.” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/7c6/nir-eyal-1258_habits_1-trigger-a-trigger-is-the-actuator-of-b_539667.jpg)
![“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/805/nir-eyal-1258_problem-solving_instead-of-asking-what-problem-should-i_78727.jpg)
