Habits Quote by Nir Eyal
““Loading the Next Trigger As described in chapter two, triggers bring users back to the product. Ultimately, habit-forming products create a mental association with an internal trigger. But to create the habit, users must first use the product through multiple cycles of the Hook Model. Therefore, external triggers must be used to bring users back around again to start another cycle.””
About This Quote
Source Book: Hooked by Nir Eyal, 2014
Habit-forming products rely on external cues to start a loop that builds internal desire through repeated use.
In simple terms: External cues start habit loops that become internal desires.
Key Takeaway
Design repeatable triggers.
Themes
habit formation
product design
psychology
Mood
engaging
strategic
Type
instructional
practical
When to use this quote
- app onboarding
- daily reminders
- marketing campaigns
Key Concepts
Hook Model
behavioral economics
Questions to Reflect On
- How can you balance external prompts with user autonomy?
- When does a cue become annoying?
A Different Perspective
External triggers may feel intrusive if overused.
![“1. Trigger A trigger is the actuator of behavior — the spark plug in the engine. Triggers come in two types: external and internal.[viii] Habit-forming products start by alerting users with external triggers like an email, a website link, or the app icon on a phone.” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/7c6/nir-eyal-1258_habits_1-trigger-a-trigger-is-the-actuator-of-b_539667.jpg)
![“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/805/nir-eyal-1258_problem-solving_instead-of-asking-what-problem-should-i_78727.jpg)
