Education Quote by Nir Eyal
““According to a study by a mobile analytics firm, 26 percent of mobile apps in 2010 were downloaded and used only once.””
About This Quote
Source Report: Mobile App Usage Study, 2010, mobile analytics firm
A quarter of apps were used only once, showing low long‑term engagement.
In simple terms: Many apps fail to retain users.
Key Takeaway
Focus on lasting value, not just downloads.
Themes
user retention
product design
engagement
metrics
Mood
analytical
pragmatic
Type
business
strategic
When to use this quote
- app launch
- marketing strategy
- product iteration
Key Concepts
Behavioral economics
design thinking
analytics
Questions to Reflect On
- What features could turn a one‑time user into a repeat user?
- How can you measure true engagement?
A Different Perspective
One‑off downloads waste development resources.
![“26 percent of mobile apps in 2010 were downloaded and used only once.[cviii] Further data suggests people are using more applications but engaging with them less frequently.” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/13d/nir-eyal-1258_quote_26-percent-of-mobile-apps-in-2010-were-d_1474541.jpg)
![“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/805/nir-eyal-1258_problem-solving_instead-of-asking-what-problem-should-i_78727.jpg)
