Investing Quote by Nir Eyal
““Unlike in the Action Phase of the Hook discussed in chapter three, investments are about the anticipation of longer-term rewards, not immediate gratification. In Twitter for example, the investment comes in the form of following another user. There is no immediate reward for following someone, no stars or badges to affirm the action. Following is an investment in the service, which increases the likelihood of the user checking Twitter in the future.””
About This Quote
Source Book: Hooked: How to Build Habit-Forming Products by Nir Eyal, 2014
Investing in relationships or platforms often requires patience, as benefits accrue later rather than instantly.
In simple terms: Patience yields long‑term gains.
Key Takeaway
Invest with future rewards in mind.
Themes
patience
investment
social media
long‑term thinking
habit formation
Mood
strategic
analytical
Type
practical
motivational
When to use this quote
- building a following
- marketing strategy
- community growth
Key Concepts
network effects
delayed gratification
user engagement
Questions to Reflect On
- How can you create early incentives?
- What long‑term value do you seek?
A Different Perspective
Immediate rewards may be needed to sustain early participation.
![“1. Trigger A trigger is the actuator of behavior — the spark plug in the engine. Triggers come in two types: external and internal.[viii] Habit-forming products start by alerting users with external triggers like an email, a website link, or the app icon on a phone.” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/7c6/nir-eyal-1258_habits_1-trigger-a-trigger-is-the-actuator-of-b_539667.jpg)
![“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/805/nir-eyal-1258_problem-solving_instead-of-asking-what-problem-should-i_78727.jpg)
