Behavior Quote by Nir Eyal
““Fogg Behavior Model is represented in a formula, B = MAT, which represents that a given behavior will occur when motivation, ability, and a trigger are present at the same time and in sufficient degrees.””
About This Quote
Source Book: Hooked by Nir Eyal, 2014
Behavior occurs when motivation, ability, and a trigger align sufficiently.
In simple terms: Behavior needs motivation, ability, and a trigger.
Key Takeaway
Design experiences that align all three factors.
Themes
behavior design
motivation
ability
trigger
Mood
analytical
strategic
Type
educational
practical
When to use this quote
- app onboarding
- habit formation
- marketing campaigns
Key Concepts
behavioral economics
product design
Questions to Reflect On
- How can you boost motivation?
- What triggers are most effective?
A Different Perspective
If any factor is weak, behavior fails.
![“According to the Fogg Behavior Model, ability is the capacity to do a particular behavior. *** Fogg describes six “elements of simplicity” — the factors that influence a task’s difficulty.[lxi] These are: - Time - How long it takes to complete an action. - Money - The fiscal cost of taking an…” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/862/nir-eyal-1258_habits_according-to-the-fogg-behavior-model-abi_525627.jpg)
![“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/805/nir-eyal-1258_problem-solving_instead-of-asking-what-problem-should-i_78727.jpg)
