““According to the Fogg Behavior Model, ability is the capacity to do a particular behavior. *** Fogg describes six “elements of simplicity” — the factors that influence a task’s difficulty.[lxi] These are: - Time - How long it takes to complete an action. - Money - The fiscal cost of taking an action. - Physical Effort - The amount of labor involved in taking the action. - Brain Cycles - The level of mental effort and focus required to take an action. - Social Deviance - How accepted the behavior is by others. - Non-Routine - According to Fogg, “How much the action matches or disrupts existing routines.””
