““Consider your reaction the first time you sipped a beer or tried spicy food. Was it tasty? Unlikely. Our bodies are designed to reject alcohol and capsaicin, the compound that creates the sensation of heat in spicy food. Our innate reaction to these acquired tastes is to reject them, and yet, we learn to like them through repeated exposure. We see others enjoying them, try a little more, and over time condition ourselves. To avoid the cognitive dissonance of not liking something in which others seem to take so much pleasure, we slowly change our perception of the thing we once did not enjoy.””
![“[Pleasure is what suggested] which behaviors, emotions, social patterns and…” quote by Lionel Tiger](https://sms4smile.com/quotes/img-quotes/41d/lionel-tiger-42821_behavior_pleasure-is-what-suggested-which-behavio_1246259.jpg)
