Trigger Quote by Nir Eyal
““An external trigger communicates the next action the user should take. Often, the desired action is made explicitly clear.””
About This Quote
Source Book: Hooked by Nir Eyal, 2014
External cues guide users toward the next desired behavior, making the action clear.
In simple terms: Cues tell you what to do next.
Key Takeaway
Design clear prompts to drive desired actions.
Themes
behavior design
user experience
motivation
Mood
thoughtful
analytical
Type
instructional
reflective
When to use this quote
- app onboarding
- marketing campaigns
- product tutorials
Key Concepts
trigger design
habit formation
clarity
Questions to Reflect On
- What cues influence your daily habits?
- How can you ensure cues remain ethical?
A Different Perspective
Cues can be manipulative if overused.
![“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/805/nir-eyal-1258_problem-solving_instead-of-asking-what-problem-should-i_78727.jpg)
