Action Quote by Nir Eyal
“To initiate (user) action, doing must be easier than thinking.”
About This Quote
Source Book: Hooked by Nir Eyal, 2014
People will act when the path of action is simpler than the path of thought, so design processes that reduce friction.
In simple terms: Make actions easier than thinking.
Key Takeaway
Simplify tasks to trigger behavior.
Themes
behavior design
habit formation
psychology
Mood
motivational
practical
Type
advice
instructional
When to use this quote
- app onboarding
- website checkout
- daily routines
- exercise habit
Key Concepts
friction reduction
motivation
choice architecture
Questions to Reflect On
- How can you lower friction without sacrificing quality?
- What tasks could be streamlined?
A Different Perspective
If the task is too easy, it may lead to mindless behavior.
![“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/805/nir-eyal-1258_problem-solving_instead-of-asking-what-problem-should-i_78727.jpg)
