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Business Quote by Gothelf, Jeff

“Each design is a proposed business solution — a hypothesis. Your goal is to validate the proposed solution as efficiently as possible by using customer feedback.” quote by Gothelf, Jeff
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““Each design is a proposed business solution — a hypothesis. Your goal is to validate the proposed solution as efficiently as possible by using customer feedback.””

Gothelf, Jeff

About This Quote

Source Book: Lean UX by Jeff Gothelf, 2013

Designs are hypotheses that must be tested quickly using user feedback.

In simple terms: Design ideas need fast validation.

Key Takeaway

Validate ideas with users early.

Themes

design validation feedback

Mood

pragmatic instructive

Type

business educational

When to use this quote

  • product development
  • startup iteration
  • user research

Key Concepts

Lean methodology hypothesis testing

Questions to Reflect On

  • What feedback methods work best?
  • How to balance speed and depth?
A Different Perspective

Rapid testing may miss deeper insights.

4.5 out of 5 (7 ratings)

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