Business Quote by Gothelf, Jeff
““Each design is a proposed business solution — a hypothesis. Your goal is to validate the proposed solution as efficiently as possible by using customer feedback.””
About This Quote
Source Book: Lean UX by Jeff Gothelf, 2013
Designs are hypotheses that must be tested quickly using user feedback.
In simple terms: Design ideas need fast validation.
Validate ideas with users early.
Themes
Mood
Type
When to use this quote
- product development
- startup iteration
- user research
Key Concepts
Questions to Reflect On
- What feedback methods work best?
- How to balance speed and depth?
Rapid testing may miss deeper insights.