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Quote by Nir Eyal

“The easier an action, the more likely the user is to do it and to continue the cycle through the next phase of the Hook Model.” quote by Nir Eyal — Download Open image

““The easier an action, the more likely the user is to do it and to continue the cycle through the next phase of the Hook Model.””

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More by Nir Eyal

“Imagine a time when your mobile phone rang but you didn’t answer it. Why not? Perhaps the phone was buried in a bag, making it difficult to reach. In this case your inability to easily answer the call inhibited the action. Your ability was limited. Maybe you thought the caller was a telemarketer, someone you did not want to speak…

“For an example of how perception of a limited supply can increase sales, look no further than Amazon.com. My recent search for a DVD revealed there were “only 14 left in stock” (figure 18), while a search for a book I’ve had my eye on says only three copies remain. Is the world’s largest online retailer almost sold out of…

“all humans are motivated to seek pleasure and avoid pain, to seek hope and avoid fear, and finally, to seek social acceptance and avoid…

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“The more users invest in a product through tiny bits of work, the more valuable the product becomes in their lives and the less…

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“Twitter The “feed” has become a social staple of many online products. The stream of limitless information displayed in a scrolling interface makes for a compelling reward of the hunt. The Twitter timeline, for example, is filled with a mix of both mundane and relevant content. This variety creates an enticingly unpredictable user experience. On occasion a user might find…

“Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their own, no…

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“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]”

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“Storing Value Unlike physical goods in the real world, the software that runs our technology products can adapt itself to our needs. To become better with use, habit-forming technology utilizes investments users make in the product to enhance the experience. The stored value users put into the product increases the likelihood they will use it again in the future and…

“From the follower side of the equation, the more Twitter users curate the list of people they follow, the better the service will be…

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“When bored, many people seek excitement and turn to dramatic news headlines. When we feel overly stressed we seek calm, perhaps finding relief in sites like Pinterest. When we feel lonely, destinations like Facebook and Twitter provide instant social connections. To ameliorate the sensation of uncertainty, Google is just a click away. Email, perhaps the mother of all habit-forming technology,…

“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of reward. - As described by the Dr. BJ Fogg’s Behavior Model: - For any behavior to occur, a trigger must be present at the same time as the user has sufficient ability and motivation to take action. -…

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

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