“The most important factor to increasing growth is ... Viral Cycle Time.”[xxv] Viral Cycle Time is the amount of time it takes a user to invite another user, and it can have a massive impact. “For example, after 20 days… — Nir Eyal Copy Share Image
![“The most important factor to increasing growth is ... Viral Cycle Time.”[xxv] Viral Cycle Time is the amount of time it takes a user to invite another user, and it can have a massive impact. “For example, after 20 days with a cycle time of two days, you will have 20,470 users,” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/2c3/nir-eyal-1258_time_the-most-important-factor-to-increasing_1416967.jpg)