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Growth Quote by Nir Eyal

“Facebook’s success was, in part, a result of what I call the more is more principle — more frequent usage drives more viral growth.” quote by Nir Eyal — Download Open image

““Facebook’s success was, in part, a result of what I call the more is more principle — more frequent usage drives more viral growth.””

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More by Nir Eyal

“Imagine a time when your mobile phone rang but you didn’t answer it. Why not? Perhaps the phone was buried in a bag, making…

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“For an example of how perception of a limited supply can increase sales, look no further than Amazon.com. My recent search for a DVD…

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“all humans are motivated to seek pleasure and avoid pain, to seek hope and avoid fear, and finally, to seek social acceptance and avoid…

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“The more users invest in a product through tiny bits of work, the more valuable the product becomes in their lives and the less…

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“Twitter The “feed” has become a social staple of many online products. The stream of limitless information displayed in a scrolling interface makes for…

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“Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their own, no…

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“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]”

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“Storing Value Unlike physical goods in the real world, the software that runs our technology products can adapt itself to our needs. To become…

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“From the follower side of the equation, the more Twitter users curate the list of people they follow, the better the service will be…

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“When bored, many people seek excitement and turn to dramatic news headlines. When we feel overly stressed we seek calm, perhaps finding relief in…

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“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of reward. -…

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Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

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