Habits Quote by Nir Eyal
““2. Action Following the trigger comes the action: the behavior done in anticipation of a reward. The simple action of clicking on the interesting picture in her newsfeed takes Barbra to a website called Pinterest,””
About This Quote
Source Book: Hooked: How to Build Habit-Forming Products, 2014
People act when they anticipate a reward, like clicking an engaging image leading to further exploration.
In simple terms: Anticipated reward drives action.
Key Takeaway
Design cues that promise value to trigger engagement.
Themes
behavior
design
reward
technology
Mood
motivational
practical
Type
strategic
behavioral
When to use this quote
- social media
- app onboarding
- e‑commerce
- educational platforms
Key Concepts
habit formation
user engagement
trigger-action loop
Questions to Reflect On
- What rewards are you offering?
- Are these rewards sustainable?
A Different Perspective
Over‑reliance on triggers can create compulsive habits.
![“1. Trigger A trigger is the actuator of behavior — the spark plug in the engine. Triggers come in two types: external and internal.[viii] Habit-forming products start by alerting users with external triggers like an email, a website link, or the app icon on a phone.” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/7c6/nir-eyal-1258_habits_1-trigger-a-trigger-is-the-actuator-of-b_539667.jpg)
![“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]” quote by Nir Eyal](https://sms4smile.com/quotes/img-quotes/805/nir-eyal-1258_problem-solving_instead-of-asking-what-problem-should-i_78727.jpg)
