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Focus Quote by Nir Eyal

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““Habits are one of the ways the brain learns complex behaviors. Neuroscientists believe habits give us the ability to focus our attention on other things by storing automatic responses in the basal ganglia, an area of the brain associated with involuntary actions.””

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Focus Habits

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“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]”

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Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

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