Business Quote by Nir Eyal
““Pinterest users never know what they will find on the site. To keep them searching and scrolling, the company employs an unusual design. As the user scrolls to the bottom of the page, some images appear to be cut-off. Often, images appear out of view below the browser fold. However, these images offer a glimpse of what's ahead, even if just barely visible. To relieve their curiosity, all users have to do is scroll to reveal the full picture (figure 25). As more images load on the page, the endless search for variable rewards of the hunt continues.””
About This Quote
Pinterest uses a design that teases incomplete images, prompting users to scroll further to satisfy curiosity, creating a loop of variable rewards that keeps them engaged.
In simple terms: Teaser images drive endless scrolling.
Key Takeaway
Design for curiosity to boost engagement.
Themes
user experience
design psychology
engagement loops
curiosity
variable rewards
Mood
intrigued
cautious
thoughtful
Type
critical
ethical
When to use this quote
- social media browsing
- app onboarding
- content discovery
Key Concepts
gamification
attention economics
digital habit formation
visual storytelling
UX strategy
Questions to Reflect On
- What ethical limits exist for curiosity‑driven design?
- How can users maintain control over scrolling habits?
A Different Perspective
Design can manipulate attention and may cause overuse.
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