Building Quote by Ben Silbermann
“When you open up Pinterest, you should feel like you've walked into a building full of stuff that only you are interested in. Everything should feel handpicked for you.”
About This Quote
Source Product: Pinterest onboarding experience, 2010
The platform aims to create a highly personalized visual discovery space that feels curated for each individual user.
In simple terms: Pinterest should feel uniquely tailored to you.
Key Takeaway
Seek and enjoy personalized content.
Themes
personalization
curation
user experience
visual discovery
Mood
enthusiastic
inspired
Type
marketing
user experience
inspirational
When to use this quote
- new user onboarding
- daily browsing
- creative planning
- shopping inspiration
Key Concepts
algorithmic recommendation
human-centered design
interest mapping
Questions to Reflect On
- How does curation affect your sense of ownership?
- What makes a recommendation feel authentic?
A Different Perspective
Personalization can feel invasive if data is misused.
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