Skip to content

Business Quote by Nir Eyal

““in the free-to-play video game business, it is standard practice for game developers to delay asking users to pay money until they have played consistently and habitually. Once the compulsion to play is in place and the desire to progress in the game increases, converting users into paying customers is much easier. Selling virtual items, extra lives, and special powers is where the real money lies.””

★ ★ ★ ★ ★ 3.5 out of 5 (8 ratings)

Business Money Programming Video game

More by Nir Eyal

“Imagine a time when your mobile phone rang but you didn’t answer it. Why not? Perhaps the phone was buried in a bag, making it difficult to reach. In this case your inability to easily answer the call inhibited the action. Your ability was limited. Maybe you thought the caller was a telemarketer, someone you did not want to speak…

“For an example of how perception of a limited supply can increase sales, look no further than Amazon.com. My recent search for a DVD revealed there were “only 14 left in stock” (figure 18), while a search for a book I’ve had my eye on says only three copies remain. Is the world’s largest online retailer almost sold out of…

“all humans are motivated to seek pleasure and avoid pain, to seek hope and avoid fear, and finally, to seek social acceptance and avoid…

Image

“The more users invest in a product through tiny bits of work, the more valuable the product becomes in their lives and the less…

Image

“Twitter The “feed” has become a social staple of many online products. The stream of limitless information displayed in a scrolling interface makes for a compelling reward of the hunt. The Twitter timeline, for example, is filled with a mix of both mundane and relevant content. This variety creates an enticingly unpredictable user experience. On occasion a user might find…

“Once a technology has created an association in users’ minds that the product is the solution of choice, they return on their own, no…

Image

“Instead of asking ‘what problem should I solve?’ ask ‘what problem do I wish someone else would solve for me?’”[cxxxi]”

Image

“Storing Value Unlike physical goods in the real world, the software that runs our technology products can adapt itself to our needs. To become better with use, habit-forming technology utilizes investments users make in the product to enhance the experience. The stored value users put into the product increases the likelihood they will use it again in the future and…

“From the follower side of the equation, the more Twitter users curate the list of people they follow, the better the service will be…

Image

“When bored, many people seek excitement and turn to dramatic news headlines. When we feel overly stressed we seek calm, perhaps finding relief in sites like Pinterest. When we feel lonely, destinations like Facebook and Twitter provide instant social connections. To ameliorate the sensation of uncertainty, Google is just a click away. Email, perhaps the mother of all habit-forming technology,…

“Remember and Share - Action is the second step in The Hook. - The action is the simplest behavior in anticipation of reward. - As described by the Dr. BJ Fogg’s Behavior Model: - For any behavior to occur, a trigger must be present at the same time as the user has sufficient ability and motivation to take action. -…

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

Image

Explore all 262 Nir Eyal quotes

More Business quotes

Companies with cultures that celebrate diverse opinions and encourage the exchange of ideas have an advantage when solving difficult problems. A company that doesn't…

Image

You can laugh at me, but I understand show business.

Image

“Start a business, not a startup”

Image

“Take some books and read; that’s an immense help; and books are always good company if you have the right sort.”

Louisa May Alcott

Image

I'm a business first and foremost so whatever my business is, it's separate from my personal. It's like whatever I do business wise, it's…

Image

Many early-stage entrepreneurs make one simple mistake: Describing this 'big picture' in vague concepts and words.

Image

Nobody has a crystal ball, and part of evolving a business plan is to say, 'I might have said we're going left, but I…

Image

I think a business guy is different from an artist. They walk different paths. Artists create the best outputs when they're having fun. And…

Image

“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of tossing capers into just…

If you have a different mindset, you will have a different outcome: if you make different choices from your peers, your life will then…

Image

“Some say the Earth is angry Because he wants no company; I say the Earth is angry Because he lives alone.”

Image

If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.

Bertrand Russell

Image

Browse all 38,995 Business quotes